Strategická analýza vybrané potravinářské společnosti a její konkurenceschopnost

Abstract

This master’s thesis focuses on the strategic analysis of I.D.C. Praha a.s., which is one of the leading distributors of confectionery and long-life bakery products in the Czech market. The aim of the thesis is to evaluate the financial health of the selected food company using financial analysis methods, identify its weaknesses, and propose opportunities for improvement. The thesis also includes an analysis of the external environment, which helps to better understand the factors affecting the competitiveness and overall market position of the company. Based on these findings, recommendations for the further development of the company are formulated. The thesis is divided into a theoretical and a practical part. The theoretical part first explains basic concepts related to strategic management and competitiveness, followed by the presentation of selected analytical tools, specifically PESTE analysis, Porter's five forces model, financial analysis, and SWOT analysis. This is followed by the practical part, in which these methods are applied to I.D.C. Praha a.s. for the period 2019–2024, including a comparison with its main competitor, Ed. Haas CZ, s.r.o. The final part of the thesis is dedicated to proposals and recommendations based on the conducted analyses.