Franchising jako perspektiva pro malé a střední podniky

Abstract

The bachelor dissertation deals with the franchising from the view of the possibility of its application in the sphere of small and medium – sized enterprise.

The objective of this bachelor dissertation is to explain franchising system functioning and possibilities of franchising use as an enterprise alternative for small and medium – sized enterprises with evaluation of advantages and disadvantages, which result from this enterprise method.

The dissertation is divided into two sections – theoretical and practical. Theoretical section contains two subparts. The first part specifies franchising principles and functioning, definitions and other questions which are useful for the setup and running of the franchising enterprise. The second part focuses on the franchising use in the Czech Republic and abroad from the view of its expansion, utilisation and trends.

The practical section deals with the franchising with a view to its use in concrete enterprise and presents its advantages and disadvantages.