Analýza podpory prodeje v drogeriích
Loading...
Downloads
4
Date issued
Authors
Slavíková, Alžběta
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The main objective was to analyze sales support in drugstores with a primary focus on POP materials. From drugstores, occurring on the Czech market have been selected four most successful and dominant drugstore. Between those belong drugstore Dm markt drugstore, Rossmann, Schlecker and Teta. Method that was used to collect the data was observation. The observation took place in various drugstores in Ostrava and in the Zlín region.
Description
Import 11/07/2012
Subject(s)
sales promotion, comunication in the point of sale, POP means, drugstore