Analýza návštěvnosti e-shopu s bytovým textilem
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of the bachelor thesis was the Website Analytics of a Fashion E-shop Dante.cz. The aim of this bachelor thesis was to analyze the traffic of the internet store Dante.cz in order to subsequently optimize it to achieve the highest traffic and sales. The key method was the quantitative method of electronic observation. The tool used for research was Google Analytics. Visitors of the online store were characterized by the website analytics, the key segment was defined, and the effectiveness of the individual sourcing resources. Based on the results of the analysis, recommendations and suggestions for improvement were proposed at Dante.cz.
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Data analysis, Google analytics, method of electronic observation, Online marketing, SEM, SEO, web analytics, Website Traffic Analytics of Soft Furnishings E-shop