Návrh komunikační kampaně zdravotnického zařízení

Abstract

This thesis evaluated existing marketing communication and used communication channels of the company by analyzing the internal and external secondary data.

After analyzing the communication tools the author makes suggestions and recommendations in individual cases to proceed. Based on the weaknesses findings the author presents proposals for their elimination. These are described in detail in the final chapter of this work.

Implementation of the new communication strategy aims to increase the number of clients as well as raising awareness and educating above all professional and amatér sports community.