Návrh marketingové komunikace vzdělávacího zařízení

Abstract

This thesis deals with the current state of the marketing communications of the company Středisko vzdělávání s.r.o. and provides suggestions for improvement in this area. The thesis contains a characteristic of the company and a summary of the basic knowledge of marketing communication, communication mix and new trends in this field. It also includes a questionnaire survey as a form of marketing research, with participation of current and former customers. Obtained opinions were used as the basis for drawing up final proposals and solutions.