Analýza konkurenční pozice zubních past v maloobchodě
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Authors
Ratajová, Radka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of my bachelor thesis was finding competitive position of toothpastes in selected retail outlets in Ostrava. The primary data were obtained through observation. The research was used in qualitative analysis. In the research were evaluated factors of Total Shopscore Index. Based on the results were submitted proposals to improve.
Description
Import 11/07/2012
Subject(s)
Merchandising, Retail, Company, Total Shopscore Index, brand