Analýza trhu se sportovními suplementy v České Republice

Abstract

My thesis topic was analysis of market with sport supplements in the Czech Republic. My work is divided into two parts. First one is theoretical and it is used to describe terms related to the issue. Second part, practical, includes research investigation of the market with sport supplements using questionnaire, SWOT analysis and interview with owner and operator of e-shop with sport supplements. The aim of my thesis is to analyze the market with sport supplements and then choose those products that are most wanted on the market in Czech Republic. From research investigation as results there are three products from different categories, there are graphically visualized factors that were mostly influencing customers of supplements. And then SWOT analyses of the chosen products were done.