Analýza nákupních zvyklostí spotřebitelů na automobilovém trhu
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Authors
Dornová, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Il work is to analyze the buying habits of consumers buying a new car and to evaluate the influence of individual factors on the
Description
Import 11/07/2012
Subject(s)
shopping habits, buying process, consumer behavior, marketing mix, automobile market, buying a car