Návrh marketingové komunikace pro obecně prospěšnou společnost

Abstract

The aim of the bachelor thesis „Marketing Communication Design for the Public Benefit Corporation“ was to analyses marketing communication of the social corporation and on the basis of finding was to design improvement of the marketing communications firm that would be beneficial for the company and increase awareness at customers on market of the social firms. The theoretical part describes non-profit organizations in general and tools of the marketing communication mix separately. In the practical part source materials were gathered on the basis of questionnaires. Based on the results of the analysis was to draft an appropriate marketing communication.