Návrh a implementace strategie vybraného podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this diploma thesis is to propose a strategy and procedury for implementing this strategy into a selected company. The theoretical part is devoted to the definition of terms and methods used in the practival part. The practical part is devoted to analyze the company environment using PEST analysis, Canvas model and SWOT analysis. Subsequently, the appropriate strategy and procedure for its implementation is proposed.
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strategy, analysis, PEST, Canvas, SWOT, key values, mission, vision, goals, virtual enterprise