Podnikání ve finančně poradenské firmě a analýza business modelu

Abstract

This bachelor's thesis explores the concept of the business model of a selected company and identifies the competitive environment in the business sector of financial markets. The first part of the thesis focuses on the description of the chosen company. The second part describes the theoretical foundations of entrepreneurship in financial consulting and the individual components of the business model. Furthermore, the competitive environment is thoroughly analyzed using various strategic frameworks, including Porter's Five Forces and SWOT analysis.