Návrh marketingové strategie pro dům kultury

Abstract

The thesis was focused on marketing strategy design for cultural centre. The theoretical part of the thesis describes marketing of services, cultural and education and the procedure for the creation of marketing strategy. The practical part contains results of marketing research. This research has identified the opinions of respondents to activities of the cultural centre. The conclusion presents the appropriate marketing strategy for the Cultural centre in Šumperk. The proposed strategy should help in the future to satisfy current and potential customers and their demands.