Nástroj pro psaní a generování komerčních sdělení, Copywriting

Abstract

This bachelor’s thesis is focused on the problem of copywriting and SEO optimization. In the first part of the thesis describes the theory. It deals with the copywriting, the characteristics of the copywriter, for whom the lyrics it writes, SEO copywriting, different types of marketing messages, the optimization SEO, the marketing on the Internet and social networks. There are documented procedures and tips when creating marketing products and SEO optimization. Second, the practical, the part of the developer tools to help optimize text and generate commercial communication. SEO Analyzer, a tool to help optimize the text is created by using the programming language PHP. The analysis is carried out of the URL address, XML file, or text. In all cases, the output of the specified positive and negative keywords. The frequency of the words is in the design of and according to the values of the words are recommended to delete or add. Application to generate the text according to the selected type, and the type of commercial communication lists or sends a structured business communication. The application is create again using the PHP language and the data are in MySQL database.