Marketingový mix investičních společností

Abstract

This thesis is devoted to the function and importance of collective investments. The first part is focused on description of investment opportunities in the Czech Republic. The second part describe development of collective investment in the Czech Republic, its significance, historical and legal framework, collective investment risks, funds allocation by type. The third part is focused on risk diversification and potential risk analysis of collective investment. The fourth section contains the market analysis of collective investment and real preferences of investors. The fifth part shows six products comparison of three investment companies and accentuate observance of basic marketing mix elements. The conclusion contains recommendations for directing marketing of investment companies.