Analýza spotřebitelského chování na trhu s hodinkami

Abstract

This bachelor thesis dealt with the analysis of consumer behavior on the watch market. The aim of the thesis was to find out whether classic watches that only show time or smart watches that can measure sports activities or sleep are more popular among consumers. Data collection was carried out using the CAWI methodology, which was took place on the internet through a questionnaire survey using Google Forms. The research results showed that smart watches were preferred among respondents, but this difference was not significant. The thesis also includes proposals and recommendations that deal with the entire watch market, as well as individual types of watches, namely smart and classic watches.