Konkurenční benchmarking bankovních produktů

Abstract

The theme of my thesis was a competitive benchmarking of financial products. The five most used banking products has been established model for customers who are interested in using these services. The aim was to determine which of the three selected banks, appearing on the Czech market, can give the client the most favorable conditions for individual products, according to his requirements. This was followed by comparing the parameters of these products to provide GE Money Bank, Commercial Bank plc and Czech savings bank for the practical part was used secondary data, which the banks provide. According to the calculation and subsequent comparison of the final recommendations designed to improve.