Využití potenciálu cestovního ruchu v Hradci nad Moravicí a jeho okolí

Abstract

The topic of my bachelor thesis is tourism. The first part describes the basic concepts, history, typology and tourism services. The second part targets on the description of the potential which, Hradec nad Moravicí and its outskirts offers. On the basis of information obtained from this research this area was conducted SWOT analysis. The additional part of the thesis are attachements, which fill and specify data used in this thesis. The aim of this work is to render a brief a comprehensive overview of attractions in Hradec nad Moravicí and suburban areas, analyze the capacity, which this area offers and on the basis of the analysis, provide suggestions and recommendations that will help to improve the situation in the tourism market. According to the results of the SWOT analysis, I concluded that the area is attractive for tourists, whose impression is reduced due to the insufficient level of services. In conclusion, there are some precautions that could lead to the improvement of above-mentioned situation. I sincerely hope that this work will become an inspiration for other people and it will also become a motivation for visiting this area.