Tvorba interních webových stránek pro IT centrum
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The main topic of the bachelor thesis is the Design of the internal website of the IT Centre. The research problem was defined as the complex planning and creation of an internal website for the IT Center and the usage of web analytics. The aim of the research is to measure the communication efficiency of the modified website for internal purposes through pretest and posttest. The collection of research data was carried out in two ways - by a survey in English and by the usage of software for the collection of web analytical data. The result of the work is functionally modified internal websites with good communication efficiency.
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web, website, web design, web analytics, online marketing, e-marketing, digital marketing, marketing communication