Aplikace marketingového mixu na fitness centrum

Abstract

The aim of this work was to select the fitness center , which will take place on research and apply it to the various elements that make up the marketing mix . For this purpose appropriate to choose from such fitness centers that have sufficient traffic and that a sufficient number of the respondents for subsequent survey research . To evaluate the fitness center from the perspective of the marketing mix was used questionnaire method , since those who are able to assess these characteristics best are the visitors themselves , who were also the survey respondents . The aim of this work was therefore satisfied because we have learned how to fitness center leads in the areas surveyed , or what are its shortcomings and how eventually these deficiencies improved or completely eliminated. Opinions of respondents who were willing to fill out questionnaires placed in the fitness center also helped us , as we so find out how the public looks at the issue . The public is therefore the most important result , since it is the guest - ci , making the firms revenue . Omega fitness center in this respect is undoubtedly successful , as all the questions that have been selected to provide information on all elements are examined of the marketing mix had a positive response.