Analýza marketingového mixu divadla
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the analysis of the marketing mix of the Petr Bezruč Theatre. The theoretical part of the thesis is devoted to the theoretical background of the marketing mix of services and the characteristics of the selected theatre. In the practical part, research is conducted by means of a questionnaire survey, the results of which are subsequently analyzed. Based on the results, suggestions and recommendations for changes in the marketing mix of the theatre are established.
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marketing, marketing mix, marketing of services, analysis, theatre, culture