Návrh plánu marketingové komunikace pro neziskovou organizaci

Abstract

This thesis is oriented on marketing communication proposal for non-profit organizations with an emphasis on minimizing costs. It presents a partial points of marketing communication, current trends in marketing, marketing of non-profit organizations and specificities of social services. Thesis is oriented on non-profit organization ''Osobní asistence Kroměříž''. It analyses its object groups and current marketing communication. Goal of the work is to create a proposal of marketing communication that will bring new customers and that will ''Osobní asistence Kroměříž '' into the public mind.