Analýza spotřebitelského chování na trhu televizorů

Abstract

This bachelor's thesis focuses on the analysis of consumer behavior in the television market. The theoretical part of the thesis defines concepts such as behavior, consumer behavior, factors influencing consumer behavior, and consumer behavior models. It also provides a characteristic of the television market. The practical part describes the research methodology and analyzes the research results. The aim of this bachelor's thesis is to analyze consumer behavior when purchasing televisions with regard to their usability. The analysis focuses on consumer decision making when purchasing televisions and examines all important aspects of this process. Based on the findings obtained and using basic mathematical and statistical approaches, the significance and order of individual factors were determined.