Vybudování vinařského a vinohradnického skanzenu v Uherském Hradišti – Rochus

Abstract

The town Uherske Hradiste has formed since long ago natural centre of Slovacko- the region which si famous for its folk-lore, costumes, dulcimer music and beautiful folk dances and especially good wine from local vineyards Nera Maratice, which we can line to the centre of antice viticultural culture in our lands. The idea of estabilishing the open air museum with picture of authentic Slovak village with viticultural tradition will help to conserve the signifiant part of the cultural heritage of Uherskohradistsko. In my work I am focusing especially on the marketing publicity, as during the time of build – up of the museum so and on the publicity after the finish of whole project. In my first part I am describing the viticultural region of Maratice, near street Vinohradska and also the Rochus. In my second part there is the proposal for the cultural action with the theme of Easter, which is intended for the day of opening the museum.