Návrh marketingové komunikace B2B firmy

Abstract

Author of the thesis deals with the creation of marketing communication B-to-B company. He was approached to do that by the owner of the transport company that despite the great potential hit the crisis. Based on theoretical knowledge and analysis of the competition, the author set the following goal: for as low price as possible and using all the possible methods create a marketing communication that will help the company to regain the customers and thereby save it from the current crisis. Each step of the marketing communication converts the author immediately into practice and enable the unique analysis. With the help of the well arranged graphs is proved the efficiency of the newly functioning website, internet advertising, videos and leaflet campaign. The progress of these activities is accompanied by the effort to create the impressive image of the company. The thesis differs from the majority of thesis because it does not remain only at the theoretical level. The suggested marketing communication was fully implemented. In conclusion of the thesis the author can objectively consider whether the newly created marketing communication was really effective.