Analýza vlivu emocí na reklamu

Abstract

The purpose of this thesis is to analyze the influence of emotions that people experience when viewing the ad. The theoretical part describes the characteristics of emotions, including their effects on humans in generaů. Analyzes the psychological methods of dealing with ways to create advertising campaign and also how to build an advertising campaign. The practical part consists of analysis of the influence of emotion on advertising which was performed by using methods of psychological research. The conclusion contains suggestions and recommendations.