Analýza obchodních příležitostí ve společnosti SPORT ACADEMY Vrátná s.r.o.
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Kulišťáková, Karolína
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis deals with analysis of the business opportunities in company SPORT ACADEMY Vrátna Ltd. This thesis includes theoretical definition of terms related to the topic, including terms as marketing, service, business environment, competitiveness and strategic analysis.
The practical part is focused on the analysis of macroeconomic and microeconomics area. Analysis was done by evaluation of properties of offered services, PEST analysis, SWOT analysis, Porter's five forces model and method of the questionnaire survey. Exact contribution of this diploma thesis is presented in executed analyzes and subsequently completed suggestions and recommendations for improving the market position and competitiveness of the company SPORT ACADEMY Vrátna Ltd.
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Import 26/06/2013
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marketing, service, business environment, competitiveness, strategic analysis, SWOT analysis, PEST analysis, Porter's five forces model, questionnaire survey