Návrh komunikační kampaně na sociální síti Facebook pro hypermarket

Abstract

The aim of the thesis is to design proposal of marketing communication campaign for hypermarket Globus on social network Facebook. The campaign is based on data obtained from marketing research and subsequent analysis. A questionnaire survey was conducted on a sample of 200 customers in Globus hypermarket Ostrava and Olomouc. With the subsequent analysis of the results is found customer interest hypermarket Facebook page. The main contribution of analysis is created basis for proposing a model of communication campaigns for hypermarket Globus on Facebook.