Strategická analýza vybrané společnosti

Abstract

This thesis titled “Strategic Analysis of the Selected Company” is focused on strategic analysis and proposal suitable strategy for future. In the first part will be defined theoretical basis for the analysis of internal and external business environment. The theoretical basis will be applied for analyzing specific companies, Formula Student, Technical University of Ostrava. The basic tools for the analysis of the external environment will PEST analysis and Porter analysis. For the analysis of the internal environment are considered the main factors of the company. All findings will be reflected in the SWOT analysis. Based on this method will be designed appropriate strategies for future development.