Analýza známosti značky na trhu doplňků stravy

Abstract

Bachelor thesis is dealing with the analysis of the brand awareness on the market of health complements. Main objective of the bachelor thesis is some comparison of spontaneous and supported knowledge of brand Walmark and some comparison of spontaneous and supported knowledge of product line. One part of the bachelor thesis is finding a rate of products connection with the brand and respondent view of logo and attitude towards Walmark join-stock company too. Marketing research was carried out using quantitative research by questionnaire.