Možnosti rozvoje cestovního ruchu ve Zlínském kraji

Abstract

In this bachelor thesis are mainly on I focus of Zlín County, its attractiveness and potential development in the future. The theoretical part is focused at technical definition of tourism, such as the nature, types, tourist destination, visitors and the balance of marketing strategy as the carrier landing Zlínsko element in Zlín region. The application part is divided into two units. The first unit to characterize the Zlín region of tourism such as its location, attendance, projects, history and information entities. The second deals with directly on attractiveness in all four microregions of the county and defines the appreciation assumptions developing tourism in this area. Evaluation of the wide with structured SWOT analysis and synthesis with the recommendation of possible elements that would have contributed to the development of tourism in the region. In conclusion, I am outlining the findings resulting from the analysis of assumptions and gradually I assessed each group wide according to their relevance and impact on tourism. I think I succeeded in Zlín evaluate exhaustively and contribute to its development of tourism.