Zhodnocení konkurenčního postavení vybrané firmy na trhu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis is focused on assessment of competitive position of a selected firm on the market. The first part of the thesis describes the competition, competitiveness and selected analyzes from literary sources. In the practical part is used a Porter‘s five forces analysis, competitor analysis, financial analysis, portfolio analysis and SPACE analysis, which is based on the results of these analyzes.
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Import 02/11/2016
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Competition, strategic analysis, Strategic Position and Action Evaluation analysis, competitor analysis, Porter’s five forces analysis, financial analysis, construction company