Marketingový mix vybrané společnosti
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Zamykalová, Veronika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis contains elaborated analysis of the marketing mix wich is focused on products made by ARAKO Ltd. Firstly, there are detailed theoretical methods of the marketing mix, followed by description of ARAKO Ltd. company, presentation of products and analysis of the company using PEST and SWOT methods and theirs evaluations. The next section presents a new product for the company ARAKO Ltd. which is servicing with an action plan for 2015 and a brief statement to each file of the marketing mix. The final part contains suggestions and recommendations for the company ARAKO Ltd.
Description
Import 22/07/2015
Subject(s)
marketing mix, product, service, analysis, customer