Zhodnocení konkurenční schopnosti malého podniku působícího v oboru online-marketingu

Abstract

The diploma thesis adress competitive abilities of a marketing agency focused on online-marketing. The first part of the diploma thesis describes the theoretical and methodological basis. The theory is focused on small and medium-sized businesses and analyzes that will be used in the practical part. Part of the work is also characteristics of the selected company. In the practical part, a financial analysis is prepared. Two surveys were created to reasearch employee and customer satisfaction. Porter's model of five competing forces was used and the results of individual analyzes are summarized in the SWOT analysis. Based on these analyzes were formulated measures for increase of the competitive advantage.