Analýza nákupního chování na zbožových vyhledávačích

Abstract

The purpose of a bachelor thesis is to analyse the purchasing behaviour on the comparison shopping websites. Basic data were found by doing a marketing research. In order to get that basic data an online questionnaire was used. That data were evaluated afterwards. The outcome of this research is an analysis of purchasing behaviour. The result of the research forms integrated analysis of purchasing behaviour on the comparison shopping websites. Based on the undertaken analysis were drafted proposals and recommendations which might be applied by the comparison shopping websites as well as by e-shops.