Možnosti zavedení inovativního produktu pro bazénové technologie

Abstract

The aim of this thesis is a marketing analysis of „Challenges of Innovative Product Launch for Swimming-pool Market”. The analysis will be presented as part of a feasibility study within the scope of the present European Union structural funds, the Operational Program Enterprise and Innovation for Competitiveness, Program Support Innovation – Innovation Program. Applicant for a grand is a Čistá voda s.r.o. company and a party responsible for the grand application is QUANTUM CZ s.r.o. company. In the practical part of the marketing research is through a questionnaire, which aims to determine the extent to which intelligent technological solutions LVLØ are known by the swimming pool companies and whether the product will have a chance to succeed in the future on the Czech market. Bachelor thesis contains suggestions and recommendations for raise the profile and increase the demand for innovative technology.