Měření spokojenosti zákazníků s vysavačem

Abstract

The theme of my Bachelor thesis is Customer Satisfaction Measurement with vacuum cleaner. Chosen subject is Vorwerk company. Marketing research was effected through questionnaire survey. This thesis consists of a theoretical and a practical part. The theoretical part presents the findings from the literature relating to a choice of the theme. It is concerned with the characterization of the company and macro-environment of the company. The practical part refers to the information from the theoretical part. It focuses on the analysis of customer satisfaction with products of Vorwerk company. The last part of this thesis contains the evaluation of the results, the recommended suggestions and the strategies for the company.