Hodnocení merchandisingových aktivit v drogistických prodejnách

Abstract

The aim of my bachelor thesis was the analysis of merchandising in drugstore outlets. The introduction presents the individual drugstores. Among the individual retailers we may observe various differences of presenting their products. The research was performed by using qualitative analysis. I used the method of observation. I selected several shops that I visited and wrote in all forms of the observation data relating to the topic. The analytical part of this work, the reader can learn the differences in the presentation of products in different chains of drugstore outlets, but also of drugstore shops. The conclusion summarizes the gathered information and offers suggestions and recommendations for manufacturers. The results found in the thesis can be used for implementing the presentation of the product, for drawing attention, implementing the system of placement and storage, materials P. O. S. and communication.