Akvizice nových zákazníků na italském trhu zemědělské techniky

Abstract

Bachelors work deals with "Acquisition of New Custumers on the Italian Market of Agricultural Machinery" and it consists of 4 parts. The main goal of this work is to describe process of acquisition at the concrete sector of market and furthermore to analyse if this process was saccessful or not. At the end of work there are mentioned advices and recommendations for managers, who are going to start business with the italian companies.