Využívání moderních informačních a komunikačních technologií v cestovním ruchu

Abstract

The aim of this thesis was to evaluate the use of modern information and communication technologies in tourism. Evaluation was realized from the perspective of owners and management of travel agencies and subsequently in terms of tourist. The theoretical part describes the basic concepts, views of the authors of the study and the research method used. The analytical part of the perspective of employees and owners of travel agencies with the investigation includes a personal interview, was subsequently SWOT their website. In terms of tourist research was conducted via questionnaire. With regard to the results obtained was proposed recommendations for travel agents and assess the preferences of potential customers.