Interkulturní rozdíly v preferencích při nákupu automobilů

Abstract

This Diploma thesis deals with analyse cultural diferences among the automotive markets. I shape custumers, who appears in majority position on each of the markets. The thesis are based on three markets, marekt of Cech Republic, Belgium and Great Britain. My diploma thesis shows preferences in car purchase each of the countries. Answer on the question , why the customers choose those car´s models, which car´s properties is prime for particular market and on the other hand which are secondary. .