Návrh marketingové komunikace divadla

Abstract

The main subject of a thesis is a marketing communication design of the Theatre of Petr Bezruč in Ostrava. The aim of the thesis is to find out which types and forms of marketing communication are used for different age groups of visitors and if the theatre uses appropriate communication tools to reach young people. The work describes the theoretical basis of marketing communication and the characteristic of the theatre. The aim of the thesis was achieved by quantitative research. The author of the thesis analysed acquired data and based on the results suggested general recommendations and recommendations on marketing communication.