Návrh marketingové komunikace podnikatelského inkubátoru

Abstract

Work deals with the creation of marketing communications for company Podnikatelský inkubátor Kunovice – Panský dvůr s. r. o. By the end of this work would not only company for which the proposal is drafted, but the potential reader should be able to understand how the design progressed to produce marketing communications. The theoretical part deals with marketing communications to corporate market, which gives the whole concept of the thesis. The theoretical part is based on the practical part, which focuses on marketing research. All recommendations arising from the marketing research should contribute to the development not only business in Kunovice but also Zlín Region