Měření spokojenosti zákazníků se službami golfového hřiště

Abstract

My diploma thesis is about the customer satisfaction measurement with golf course services. This thesis has two main parts. First part is theory about golf course market, customer satisfaction measurement and about services. I described golf course market in Czech Republic and the golf course, for which I made the analysis. Analysed golf course is golf course in Šilheřovice. The theory of customer satisfaciton measurement and theory of services is descibed in next chapters of the first part of this thesis. Second part is practical part. I created questionnaires and then I made marketing research. The research was in progress in the driving range of golf course in Šilheřovice and its outcomes were used for the suggestions and recommendations for golf course in Šilheřovice. In the end of my diploma thesis a summary has been carried out, showing that the aim of this thesis has been attained.