Analýza marketingové komunikace na sociálních sítích

Abstract

The Diploma Thesis is to analyse of marketing communication on the social network and the possibilities of marketing and advertising through social network.

The analysis will examine the people´s opinions of how they use to social network. The Diploma Thesis also focuses on how people perceive marketing communication on social networks.

The Diploma Thesis is dealt mainly with primary research.

Based on marketing research will be proposed recommendations on how best to communicate marketing through social networks.