Finanční a marketingové aspekty provozu fitness centra

Abstract

The aim of my thesis is analysis of contemporary marketing mix and financial aspects of the running of the fitness center Hany Bany. In the first part, there is prepared a theoretical base for marketing mix creation and basic terms of financial and managerial accounting. In the second practical part, there is described the company which is mentioned above, as well as, there is analyzed present structure of its marketing mix, financial data, and there is laid of new parts of the mix.