Marketingová komunikace konkrétní firmy

Abstract

The theme of thesis is Marketing Communication of a Specific Company. The aim of the thesis is to analyse and evaluate marketing communication of a specific company and set of communication mix. In the first part describes the marketing communication, communication mix and its elements. In the second part of the thesis deals with using the marketing mix n the company. In the third part is evaluated a questionnaire and proposed a new commmunication mix.