Analýza marketingové komunikace e-shopu na trhu plaveckých potřeb
Loading...
Downloads
2
Date issued
Authors
Mrůzek, Michael
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The aim of this thesis was to design marketing communications liability e-shop ForSwim, which works on the Swimming Equipment Market. In the first part charakteristic of e-shop ForSwim (together with its enviroment) and theoretical basis of marketing communications are presented. The second part includes practical marketing research and analysis of results. The last part is focused on innovation proposals existing marketing communications.
Description
Import 22/07/2015
Subject(s)
marketing, marketing communications, communication mix, marketing research, e-shop, mystery shopping, analysis, Swimming Equipment Market