Analýza návštěvníků webových stránek internetového obchodu

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Sakala, Lukáš

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This thesis is focused on analyzing website visitors of internet store with furniture - Kancelář24h.cz. The goal of this college work is to analyze website traffic, evaluate current state of SEO optimization and perform keyword analysis. For purposes of this work and as a basis for website traffic analysis, Google Analytics data has been used. Results of this thesis contain wide range of information about analyzed website, tips for customization of selected online store's current marketing activities or recommendations that could lead to higher numbers of visitors than before.

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Import 06/11/2014

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websites analysis, website traffic analysis, keyword analysis, SEO, SEM, Internet Marketing, Kancelář24h.cz, behavioral targeting, Goggle Analytics, BTBuckets

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