Analýza konkurence

Abstract

The topic of my bachelor´s thesis is the analysis of competition. I want to suggest tactics to maintain competitiveness and increase the number of customer companies in this thesis. The bachelor´s thesis includes characteristic and division of competition, describes selected methods of analysis of competition and compares particular advantages and disadvantages of competition. Using SWOT analysis in the practical part of the thesis I will introduce both the Hana Musilová Company and competitors of the Hana Musilová Company. Suggestions and recommendations for strengthening the competitiveness and increasing the number of customer companies are described in the last chapter.